Strategic pricing is the fastest and most effective way to increase operating profits.
Our quantitative models process hundreds of thousands of data points at a time, highlighting pricing opportunities the moment they appear.
We’re not just a pricing agency, we’re a data warehouse.
Oliver is a Tony and Olivier award winning producer. Oliver has successfully overseen inventory and revenue management on a wide array of events across 41 US states, Canada, Mexico, the UK, and Australia - from intimate 40-seat theaters to massive 80,000-seat stadiums, encompassing concerts, comedy, theater, sports, and more. Concurrent to his work in theater, Oliver spent three years as the Manager of Revenue Strategy & Analytics at Ticketmaster/Live Nation. Prior to working in theater, Oliver worked in research psychology and marketing. He has published psychological research on consumer behavior, visual cognition, and memory, and is a 2011 recipient of the American Marketing Association’s Emerging Excellence Award. Oliver holds a B.A. in Psychology from Johns Hopkins and an M.P.S. in Data Analytics & Visualization from MICA. He is a proud member of the Professional Pricing Society, the Data Visualization Society and the Broadway League.
Oliver Roth
President & Co-Founder
Simon worked for three years as the Sales & Ticketing Manager at Disney Theatrical Group. At Disney, Simon led the development of dynamic pricing models used in touring markets, and oversaw pricing and ticketing strategy for the national tours of The Lion King, Aladdin, and Newsies. Prior to joining Disney, Simon was a Pricing & Strategy Consultant at Simon-Kucher & Partners, where he worked with clients across the consumer goods, payments, education, and software industries. He holds a B.A. in Economics from Harvard University and a J.D. from the University of Chicago.
Simon de Carvalho
Director of Pricing & Co-Founder
Thomas is a Tony Award recipient for his theatrical producing. He previously worked at Disney Theatrical Group and Jujamcyn Theaters on the Sales & Analytics teams, where he crafted ticketing strategies and dynamic pricing models on Broadway and in touring markets across North America for The Lion King, Aladdin, Frozen, Springsteen on Broadway, Book of Mormon, Mean Girls, Angels in America, and Kinky Boots.
Thomas Laub
Touring Manager
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